Category Archives: Razworks Sarasota Website Design

What is a landing page… this is a page on your website, focused on important information about your company, your products or services, informational and educational content related to your business, sometimes offering free materials to the visitor, such as … Continue reading →

Your title is the very first tool you have for engaging your reader. A well-crafted title can mean the difference between a successful article distribution and one that hardly gets read. Problem solving titles are excellent for attracting the attention … Continue reading →

From short e-commerce product descriptions to enormously long sales letters; ask any copywriter and they’ll quickly tell you that bullet points are one of the most valuable tools in their skill set. Why? Because they almost always get read. Most … Continue reading →

In continuing with my interview series, it is my great pleasure to bring to you Branding and Marketing expert, Patrice Rhoades-Baum, owner of BrandingAndWebsites.com. Backed by more than 30 years of strategic marketing and expert copywriting, Patrice’s experience includes 25 … Continue reading →

If you enjoy learning new marketing strategies via video, the following are 17 useful marketing channels that you should definitely bookmark: 1. Web Marketing Today’s Channel Web Marketing Today’s®, Dr. Ralph Wilson is considered by many to be the “grandfather … Continue reading →

Terms of Use serve both, as the agreement that defines the legal relationship between a website and its users and a non-legal marketing document that sets the tone of the ongoing relationship that the website seeks to establish with its … Continue reading →

For the third article of this series I’ll concentrate on utilizing reviews to generate more business and look at how building great reputation online will help with the SEO of local firms. The internet has completely transformed the way we … Continue reading →

Social Media has taken off and there is no looking back. The top dogs are Facebook, YouTube, Twitter, and for professionals, LinkedIn. Just 3 years ago MySpace was huge but in the world of Social Media, today’s winner is the … Continue reading →

LinkedIn has transcended simply being a place for aspirant unemployed guys to hang out awaiting their next big break. It’s a way for business experts to hang out and engage like-minded others and find the people who exhibit expertise in … Continue reading →

Guest blogging as part of a content marketing strategy should be a part of every website’s SEO campaign. Not only does guest blogging help with your website’s link building, it also increases your overall online brand presence and industry authority, … Continue reading →