Author Archives: Razworks Web Designer Sarasota

Just about everyone and their mother (especially mothers) is on Pinterest these days, and we can’t blame them: it is a really cool resource for finding the very best ideas, inspiration, and all around neat stuff. So we are not … Continue reading →

A client and I were Skyping this week and the topic inevitably turned to Google Penguin and the impending doom of link building *tactics*. This particular client has been having issues with rogue affiliates setting up fake link networks in … Continue reading →

Promoting a business can be extremely taxing, especially when you’re just getting started. If you’re into checking out marketing blogs, you’ve probably come across some information about YouTube marketing. This form of advertising falls under the umbrella of video advertising, … Continue reading →

We are already seeing new trends and developments in social media this year with the significant growth in popularity of interest-based sites like Twitter and Pinterest. Consumer purchasing is moving towards, and becoming increasingly influenced by, websites and social sites … Continue reading →

As the new #3 social network, Pinterest’s growth is meteoric and previously unheard of. Businesses can’t get there fast enough. But how should they promote their products and services without offending the calm, grazing culture of window-shoppers delighting in gorgeous, … Continue reading →

I have been doing this online marketing thing full-time for over 10 years. I have failed hundreds of times. One of the huge advantages of internet marketing over traditional offline marketing is that you have room to make mistakes since … Continue reading →

One thing I have learned since I have been in internet marketing is that you have to “brand yourself” in order to become successful. Branding yourself means to make yourself stand out from the rest. Be the one people remember … Continue reading →

Responsible responsive design demands responsive images—images whose dimensions and file size suit the viewport and bandwidth of the receiving device. As HTML provides no standard element to achieve this purpose, serving responsive images has meant using JavaScript trickery, and accepting … Continue reading →

On reviewing digital business trends this year, it was interesting to discover there are three main areas that could unalterably change the face of business communications, the very future of the internet and how we use it. It was Pete … Continue reading →

I’m sure by now you’ve heard all of the hoopla over Google’s recent Penguin Update. The forums are buzzing with SEO-ers up in arms over the carnage. Matt Cutts has been whisked away to an undisclosed location (not really) while … Continue reading →