Monthly Archives: February 2012

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. We make websites for real people. Those real people are able to do real things. But … Continue reading

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Future-Ready Content

The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re moving quickly toward a web that’s more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this … Continue reading

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The 10 Commandments for Online Marketing Success – A SPN Exclusive Article

Just like there are reckless and foolhardy methods you can use that will absolutely assure marketing failure, conversely, there are sound, proven, time-tested techniques that will greatly enhance your chance for marketing success. Following are The 10 Commandments For Online … Continue reading

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5 Things Your Press Releases Should Be Doing — A SPN Exclusive Article

Submitting press releases has become the new “in” thing for internet marketers. Sure, press releases are a great way to gain exposure and build quality backlinks for your website. However, this entire strategy is based on the assumption that you’re … Continue reading

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10 Preventable Social Marketing Mistakes

Social media has made a profound impact on the way businesses market their products and services. Did you think Facebook and Twitter wouldn’t last when they first came out? Many of us did but boy were we wrong! Social media … Continue reading

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List Building – Social Networks Are It!

List building is a topic which I have been following for over 10 years or more. In that time, you pick up a lot of helpful information when it comes to building your own opt-in email list. With the recent … Continue reading

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A Real World Guide to Twitter and Facebook — A SPN Exclusive Article

To develop the insights for this guide, I watched 23 different Facebook and Twitter accounts for a period of three months and monitored over 2,865 status updates. I personally consider this a fairly small data set, but it is large … Continue reading

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Gloom or Glory: After SEO – A SPN Exclusive Article

In the online world, extreme traffic spikes and unfriendly server neighbors can crash your website as quick as a flash mob can turn a little dinner party into the rave of the year. If you are not ready for the … Continue reading

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Pinterest – What’s It All About?

I must admit to only becoming aware of this new social media phenomenon fairly recently and, having done a bit of research, I thought I’d write about it in case any of you also fall outside the 11M+ registered subscribers … Continue reading

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Using QR Codes – The Complete Guide!

Although many marketing gurus disagree on the efficacy and efficiency of QR (quick response) codes, consumer data from Europe and Japan prove otherwise. QR codes are quick to implement and cost virtually nothing, especially to the seasoned marketer. In fact, … Continue reading

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